8am - 8:45am Alan Bracken - The Wow Factor
The ‘Wow Factor’ is a memorable experience that leaves others talking about us in an extremely positive way. We all know the Wow Factor when we experience it. And yet, creating it for our employees, customers and clients is extremely difficult. Communication breakdowns are the most common barrier between desiring and actually delivering a consistent ‘Wow’. These breakdowns result in low morale and lost profits.
But, what if that changed?
9am - 9:15am Susan D. Crum - TBA
9:15am - 10am Jay Taylor - Marketing “A monkey can sell Lottery tickets.”
We were presenting to the Arizona Lottery, competing with 350 ad agencies for the contract. We heard the Governor was angry with the Lottery Commission because it was late hiring an ad agency. So we decided a monkey could sell Lottery tickets, there was so much pent-up demand…the hidden truth was, our real job was going to be much bigger than that.
10am - noon Keynote: Larry Winget - The Cold, Hard, Ugly Truth About Success
In this keynote, Larry takes on traditional business wisdom and offers simple truths in his caustic, thought-provoking, and hilarious style. He offers a realistic approach that will work for anyone, at any time and in any business.